BRIEF

Seed Heritage’s annual lifestyle campaign and event celebrates the start of the festive season and launches the new summer collection. 2024 collection was inspired by the Italian coast and celebrating time with great friends.

To bring this concept to life we engaged the Italian illustrator Chiara Perano to create bespoke hand written phrases and graphic illustrations to communicate a sense of fun and texture into the digital design. Complimenting the European inspired product, this design treatment was supported by the messaging it’s giving which became a device used in all launch and secondary communications. The creative launched in November and ran until December, informing the design approach which saw the concept in its full vibrant and energetic expression at the event and pulled back for more concise online executions.