Digital execution for Seed Heritage AW22 Homewares campaign.
DESIGN STRATEGY & DIRECTION
A new category for Seed Heritage, Homeware was initially introduced in half yearly seasonal releases. AW22 required a digital execution to support the new range.
To create impact and sit apart from BAU a new typeface and treatment was introduced. A classic serif typeface with playful treatment added warmth to Seed Hertiage’s modern brand positioning. Aligning to the AW22 product of rich textures and warm colour palette, type device ‘at home’ worked to clearly communicate the new category through repetition.
LANDING PAGE
Inspired by a traditional cookbook At Home with Seed is split into four chapters - Kitchen & Dining, Bedding, Bathroom and Sleepwear. Sticky navigation is used to encourage the user to explore all chapters while providing direct link to cart.
Credits:
Photography by Be Frank Group
Art Direction by Morgan Mondel
Year:
2022
Website: