Naming and Brand Identity for ecogrip - a 100% Australian recycled plastic can carrier.
NAMING
Initially Project Can Carrier, our naming strategy was to achieve instant understanding as a new B2B product. ecogrip was selected for its clear depiction of the purpose ‘eco’ and function ‘grip’ while working within a low letter count for clarity on the final product.
BRAND IDENTITY
The support to the versatile can, ecogrip provides a much needed way to comfortably carry multiple cans. Made from 100% recycled Australian plastic it’s a conscientious product that is looking to do good in a wasteful industry.
Achieved through a bold but refined identity to create space for the energetic breweries and other can companies as the hero. A modern typeface, environmental colour palette with and playful pop of pink were selected.
